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Sony SEL-2470Z 24-70mm F4

SKU: SEL2470Z.AE

38799 UAH*

in stock

Where to buy

Lens type: universal; {1189 System: %s; }Focal length: 24 - 70 mm; Maximum aperture: f/4.0; Minimum aperture: f/22; Image stabilization: exists; Number of diaphragm blades: 7; Diameter of filter: 67 mm; Weight: 426 g

Sony SEL-70200G 70-200mm F4

SKU: SEL70200G.AE

44999 UAH*

in stock

Where to buy

Lens type: telephoto lens; {1189 System: %s; }Focal length: 70 - 200 mm; Maximum aperture: f/4.0; Minimum aperture: f/32; Image stabilization: exists; Number of diaphragm blades: 9; Diameter of filter: 72 mm; Weight: 840 g

Sony 50mm, f/1.8 Black для камер NEX

SKU: SEL50F18B.AE

21399 UAH*

in stock

Where to buy

Lens type: fixed; {1189 System: %s; }Focal length: 50 mm; Minimum aperture: f/22; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 202 g

Sony 35mm, f/2.8 Carl Zeiss для камер NEX FF

SKU: SEL35F28Z.AE

30449 UAH*

in stock

Where to buy

Lens type: wide-angle; {1189 System: %s; }Focal length: 35 mm; Maximum aperture: f/2.8; Minimum aperture: f/22; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 120 g

Sony SEL-24F18Z 24mm F1.8

SKU: SEL24F18Z.AE

37799 UAH*

in stock

Where to buy

Lens type: fixed; {1189 System: %s; }Focal length: 24 mm; Maximum aperture: f/1.8; Minimum aperture: f/22; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 225 g

Sony SEL-50F18 50mm F1.8

SKU: SEL50F18.AE

21399 UAH*

in stock

Where to buy

Lens type: fixed; {1189 System: %s; }Focal length: 50 mm; Maximum aperture: f/1.8; Minimum aperture: f/22; Image stabilization: exists; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 202 g

Sony SEL1018 10-18mm F4.0 OSS

SKU: SEL1018.AE

34999 UAH*

in stock

Where to buy

Lens type: wide-angle; {1189 System: %s; }Focal length: 10 - 18 mm; Maximum aperture: f/4.0; Minimum aperture: f/22; Image stabilization: exists; Number of diaphragm blades: 7; Diameter of filter: 62 mm; Weight: 225 g

Sony SEL-30M35 30mm F3.5 Macro

SKU: SEL30M35

17399 UAH*

in stock

Where to buy

Lens type: fixed; {1189 System: %s; }Focal length: 30 mm; Maximum aperture: f/3.5; Minimum aperture: f/22; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 138 g

Sony SEL-16F28 16mm F2.8

SKU: SEL16F28.AE

12799 UAH*

in stock

Where to buy

Lens type: wide-angle; {1189 System: %s; }Focal length: 16 mm; Maximum aperture: f/2.8; Minimum aperture: f/22; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 67 g

Sony 35mm f/1.8

SKU: SEL35F18.AE

25499 UAH*

in stock

Where to buy

Lens type: fixed; {1189 System: %s; }Focal length: 35 mm; Maximum aperture: f/1.8; Minimum aperture: f/22; Image stabilization: exists; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 155 g

Sony SEL20F28 20mm f/2.8

SKU: SEL20F28.AE

16799 UAH*

expected

Lens type: fixed; {1189 System: %s; }Focal length: 20 mm; Maximum aperture: f/2.8; Minimum aperture: f/16; Number of diaphragm blades: 7; Diameter of filter: 49 mm; Weight: 69 g

Sony LinkBuds Fit Headphones TWS BT 5.3, ANC, IPX4, SBC, AAC, LDAC, LC3, Mic, White

SKU: WFLS910NW.CE7

10999 UAH*

out of stock

All-day comfort meets enhanced audio performance in a compact package with a long battery life. Intelligent Noise Cancelling and an Auto Ambient Sound ensures a listening experience; block the outside world out to stay immersed or let them filter what you need to hear to stay in touch.

Sony CFexpress Type B 240GB R1850/W1600MB/s Tough

SKU: CEBG240T.CE7

14599 UAH*

out of stock

Where to buy

The Sony CFexpress Type B 240GB Tough (CEBG240T.CE7) memory card offers exceptional data transfer speeds of up to 1850 MB/s read and 1600 MB/s write. Thanks to its high performance, it is ideal for shooting videos in 4K and 8K formats, as well as for continuous RAW shooting. The Tough construction provides protection against shocks, dust, moisture and extreme temperatures, making it indispensable for professionals who work in difficult environments.

Sony CFexpress Type B 480GB R1850/W1750MB/s Tough

SKU: CEBG480T.CE7

24199 UAH*

out of stock

The Sony CFexpress Type B 480GB Tough (CEBG480T.CE7) memory card is designed for professional cameras and camcorders that require the highest performance. The CFexpress Type B interface with PCIe Gen3 support provides an extraordinary data transfer rate, which is critical for processing a large amount of information during video or photo shooting.

Sony WF-C510 Headphones TWS BT 5.3, IPX4, SBC, AAC, Mic, Black

SKU: WFC510B.CE7

2699 UAH*

out of stock

Where to buy

Lightweight with an ergonomic design, the WF-C510 earbuds pair comfort with up to 22 hours battery life in both the earbuds and the charging case for an easy, all-day listening experience. Available in a range of colours, they can pair with two Bluetooth-enabled devices simultaneously, automatically switching between them when you get a call.

Sony WF-C510 Headphones TWS BT 5.3, IPX4, SBC, AAC, Mic, Blue

SKU: WFC510L.CE7

2699 UAH*

out of stock

Where to buy

Sony WF-C510 Headphones TWS BT 5.3, IPX4, SBC, AAC, Mic, White

SKU: WFC510W.CE7

2699 UAH*

out of stock

Where to buy

Sony WH-1000XM5 Headphones Over-ear BT 5.2, ANC, Hi-Res, AAC, LDAC, Wireless, Mic, Pink

SKU: WH1000XM5P.CE7

17799 UAH*

out of stock

With two processors controlling eight microphones, Auto NC Optimizer for automatically optimising noise cancelling based on your wearing conditions and environment, and a specially designed driver unit, WH-1000XM5 headphones with the best noise cancelling rewrite the rules for distraction-free listening and call clarity.

Sony ULT WEAR Headphones Over-ear BT 5.2, ANC, AAC, LDAC, Wireless, Mic, Forest Gray

SKU: WHULT900NH.CE7

7999 UAH*

out of stock

The Sony ULT WEAR headphones are equipped with 40 mm neodymium drivers, providing a frequency response range from 5 Hz to 20 kHz for rich and detailed sound across various genres. They support Bluetooth 5.2 and Bluetooth Multipoint, allowing easy device switching.

Sony ULT WEAR Headphones Over-ear BT 5.2, ANC, AAC, LDAC, Wireless, Mic, Black

SKU: WHULT900NB.CE7

7999 UAH*

out of stock

Sony INZONE Buds Headphones Gaming TWS BT 5.3, ANC, IPX4, LC3, Mic, White

SKU: WFG700NW.CE7

9999 UAH*

out of stock

Designed with the pros, the INZONE Buds offer gamers superb sound, more wearing comfort, 12-hour battery life and a range of smart features to help take your gaming to the next level. Truly wireless and with low latency, you’ll be ready to react to whatever the game throws at you.

Sony INZONE H5 Headset Gaming Over-ear Wireless, Mic, Black

SKU: WHG500B.CE7

7499 UAH*

out of stock

The INZONE H5 gaming headset was designed to give players a competitive advantage. Engineered alongside professional gamers, it's lightweight at just 260 g, ergonomically shaped for comfort all session long, and includes 360 Spatial Sound for Gaming (activated by the INZONE Hub PC Software) to help you hear enemies before they even see you.

Sony WH-1000XM4 Headphones Over-ear BT 5.0, ANC, Hi-Res, AAC, LDAC, Wireless, Mic, Black

SKU: WH1000XM4B.CE7

13699 UAH*

out of stock

The WH-1000XM4 smart headphones use advanced noise canceling technology that intuitively adjusts audio settings to suit your activity and environment to deliver high quality sound.

Sony TV Set 55" KD55X85L

SKU: KD55X85L

54499 UAH*

out of stock

Where to buy

Diagonal size: 55 "; Screen resolution: Ultra HD (3840x2160); Scanning Frequency: 100; SmartTV: exists; Digital tuner: DVB-T (terrestrial), DVB-T2 (terrestrial), DVB-C (cable), DVB-S (satellite), DVB-S2 (satellite); Number of USB: 2 pcs;

New items

New

Sony SEL 20-70mm f/4.0 G

SKU: SEL2070G.SYX

57199 UAH*

in stock

Where to buy

A compact and lightweight full-frame lens with a fixed maximum aperture of F/4, it redefines the standard zoom lens with a focal length range from ultra-wide angle 20mm to 70mm.

New

Sony CFexpress Type A 960GB R800/W700 Tough

SKU: CEAM960T.SYM

41999 UAH*

out of stock

The Sony CFexpress Type A 960GB Tough (CEAM960T.SYM) is a high-performance memory card designed for professional photographers and videographers. With read speeds up to 800 MB/s and write speeds up to 700 MB/s, it is ideal for recording 4K 120p and even 8K video.

New

Sony TV Set 85" miniLED 4K 100Hz Smart GoogleTV Black

SKU: K-85XR70

199999 UAH*

out of stock

Where to buy

The Sony K-85XR70 is a premium 85-inch MiniLED Smart TV with 4K UHD resolution and a 100/120Hz refresh rate. Its XR Processor enhances picture clarity, while XR Motion Clarity ensures smooth motion. HDR10, HLG, and Dolby Vision provide vibrant colors and deep contrast.

New

Sony TV Set 77" OLED 4K 100Hz Smart GoogleTV Black

SKU: K-77XR80

198999 UAH*

out of stock

The Sony K-77XR80 is a 77-inch OLED TV with 4K UHD resolution (3840x2160) and a 100/120Hz refresh rate. Powered by the XR Processor, it features XR OLED Motion, HDR10, HLG, and Dolby Vision for deep blacks and stunning visuals.

New

Sony TV Set 75" miniLED 4K 100Hz Smart GoogleTV Black

SKU: K-75XR70

149999 UAH*

in stock

Where to buy

The Sony K-75XR70 is a premium 75-inch MiniLED Smart TV with 4K UHD resolution and 100/120Hz refresh rate. Powered by the XR Processor, it delivers stunning picture quality with XR Motion Clarity for smooth motion. HDR10, HLG, and Dolby Vision enhance contrast and detail.

New

Sony TV Set 65" OLED 4K 100Hz Smart GoogleTV Black

SKU: K-65XR80

132699 UAH*

out of stock

Where to buy

The Sony K-65XR80 is a 65-inch OLED TV with 4K UHD resolution (3840x2160) and a 100/120Hz refresh rate. Powered by the XR Processor, it features XR OLED Motion, HDR10, HLG, and Dolby Vision for deep blacks and stunning visuals.

New

Sony TV Set 65" miniLED 4K 100Hz Smart GoogleTV Black

SKU: K-65XR70

104999 UAH*

in stock

Where to buy

The Sony K-65XR70 is a 65-inch MiniLED TV with 4K UHD resolution (3840x2160) and a 100/120Hz refresh rate. Powered by the XR Processor, it features XR Motion Clarity, HDR10, HLG, and Dolby Vision for stunning visuals. The 2.0-channel Acoustic Multi-Audio system (40W) delivers immersive sound.

New

Sony TV Set 55" OLED 4K 100Hz Smart GoogleTV Black

SKU: K-55XR80

92899 UAH*

in stock

Where to buy

The Sony K-55XR80 is a state-of-the-art 55-inch OLED TV featuring 4K UHD resolution (3840x2160) and a 100/120Hz refresh rate. Powered by the XR Processor with XR OLED Motion, HDR10, HLG, and Dolby Vision for exceptional visuals. The 2.1-channel Acoustic Surface Audio+ system (50W) delivers immersive sound.

New

Sony WF-L910 Headphones TWS BT 5.3, IPX4, SBC, AAC, LC3, White

SKU: WFL910W.CE7

7999 UAH*

10999 UAH.

in stock

The TWS WF-L910 wireless earbuds deliver high-quality sound and comfort for an active lifestyle. Equipped with powerful 11mm drivers and support for SBC, AAC, and LC3 codecs, they provide clear and immersive audio. With an IPX4 rating, these earbuds are resistant to moisture, making them ideal for workouts. Bluetooth 5.3 ensures stable connectivity, and the earbuds offer up to 8 hours of playback on a single charge, with additional battery life from the compact charging case. Experience a new kind of earphones, with an open ring design that keeps you connected to your surroundings. The new and light Air Fitting Supporters for LinkBuds Open provide all-day wearing comfort.

New

Sony WF-L910 Headphones TWS BT 5.3, IPX4, SBC, AAC, LC3, Black

SKU: WFL910B.CE7

7999 UAH*

10999 UAH.

in stock

New

Sony INZONE H5 Headset Gaming Over-ear Wireless, Mic, White

SKU: WHG500W.CE7

7499 UAH*

out of stock

New

Sony Headphones Over-ear WH-1000XM5 BT 5.2, ANC, Hi-Res, AAC, LDAC, Wireless, Mic, Blue

SKU: WH1000XM5L.CE7

15555 UAH*

17799 UAH.

in stock

Where to buy

Headband style wireless headphones with Industry-leading noise cancelling, exceptional sound quality, superior noise-free calls and ultra comfortable design.

New

Sony Headphones Over-ear WH-CH720N BT 5.2, ANC, SBC, AAC, Wireless, Mic, Blue

SKU: WHCH720NL.CE7

4999 UAH*

out of stock

Where to buy

he WH-CH720N Wireless Noise Cancelling Headphones offer Noise Cancelling, up to 35 hours battery life, premium sound quality, along with crystal clear calling and a range of features to make them easier to use. With quick-charging, you can enjoy more music without worrying about running out of charge.

New

Sony Headphones Over-ear WH-CH720N BT 5.2, ANC, SBC, AAC, Wireless, Mic, White

SKU: WHCH720NW.CE7

4999 UAH*

out of stock

Where to buy

New

Sony Headphones Over-ear WH-CH720N BT 5.2, ANC, SBC, AAC, Wireless, Mic, Black

SKU: WHCH720NB.CE7

4999 UAH*

out of stock

Where to buy

New

Sony Headphones On-ear WH-CH520 BT 5.2, SBC, AAC, Wireless, Mic, Beige

SKU: WHCH520C.CE7

1999 UAH*

out of stock

Designed to be comfortable enough for all-day listening without compromising on sound, the WH-CH520 Wireless Headphones will give you style, versatility and usability. Available in four different colours they’ll suit your style perfectly, and offer you a clear and reliable sound, whether you’re listening to music or making phone calls.

New

Sony Headphones On-ear WH-CH520 BT 5.2, SBC, AAC, Wireless, Mic, Blue

SKU: WHCH520L.CE7

1799 UAH*

1999 UAH.

in stock

Where to buy

New

Sony Headphones On-ear WH-CH520 BT 5.2, SBC, AAC, Wireless, Mic, White

SKU: WHCH520W.CE7

1999 UAH*

out of stock

Where to buy

New

Sony Headphones On-ear WH-CH520 BT 5.2, SBC, AAC, Wireless, Mic, Black

SKU: WHCH520B.CE7

1799 UAH*

1999 UAH.

in stock

Where to buy

New

Sony Headphones TWS WF-1000XM5 BT 5.3, ANC, Hi-Res, IPX4, SBC, AAC, LDAC, LC3, Silver

SKU: WF1000XM5S.CE7

12999 UAH*

out of stock

The WF-1000XM5 features cutting-edge technology to deliver premium sound quality and the best noise-canceling performance on the market.

New

Sony Headphones TWS WF-1000XM5 BT 5.3, ANC, Hi-Res, IPX4, SBC, AAC, LDAC, LC3, Black

SKU: WF1000XM5B.CE7

9999 UAH*

12999 UAH.

in stock

Where to buy

The WF-1000XM5 features cutting-edge technology to deliver premium sound quality and the best noise-canceling performance on the market.

Publications

New items

News

Reviews

SONY SRS-XP500 speaker system: experience the music to the fullest!

28.03.2024

Портативна аудіосистема SONY SRS-XP500 занурить в атмосферу потужного звучання. Завдяки широкому функціоналу та компактності SONY XP500 музикальне дозвілля буде незабутнім.

Відчуйте атмосферу перемоги з гарнітурою Sony INZONE H9

26.02.2024

Гарнітура Sony INZONE H9, яка тепер доступна і в стильному чорному дизайні, створена, аби поглибити занурення у віртуальний світ, забезпечуючи неймовірний ігровий і розважальний досвід.

Wireless gaming headset Sony INZONE H5 in a new color: an innovative step into the world of gaming

22.02.2024

The world of eSports will become even more exciting thanks to the Sony INZONE H5 wireless gaming headset. This model not only guarantees an incredible sound experience, but also innovative comfort for gamers of any level.

Sony WH-CH520: New Wireless Headphones with an Amazing Sound Experience

22.01.2024

Sony, the world’s recognized leader in audio technology, has a new development – the WH-CH520 wireless headphones. They promise to delight you with an exceptional sound experience and state-of-the-art technologies.

Нові телевізори Sony BRAVIA XR 2022 з новими технологіями

17.02.2022

Нові телевізори Sony BRAVIA XR: MASTER Series Z9K 8K* і X95K 4K на базі технології Mini LED, MASTER Series A95K*, MASTER Series A90K і A80K на базі технології OLED, Full Array LED X90K з LED-підсвічуванням.

Національна збірна команда України буде офіційно представлена у футбольному симуляторі FIFA 22

10.09.2021

Нарешті: наша збірна буде офіційно представлена у футбольному симуляторі FIFA 22, який виходить 1 жовтня цього року.

У Farming Simulator 22 представили нову механіку - промислові ланцюжки

09.06.2021

Farming Simulator 22 виходить на новий рівень бізнесу: промислові ланцюжки розширюють можливості фермерського господарства!

Sony на виставці CES 2021

25.01.2021

Переосмислення нашого майбутнього за допомогою технологій завтрашнього дня.

Iмерсивний глядацький досвід від Sony

04.11.2021

Моделі Sony 8K, 4K і 4K OLED-телевізорів BRAVIA XR із новим інтелектуальним процесором Cognitive Processor XR.

Диктофони та плеєр Sony для роботи й дозвілля

10.09.2021

Mp3-плеєр і цифрові диктофони Sony гарантовано подарують задоволення, адже в них покращено рівень відтворення, звучання та записування.

Spider-Man Miles Morales. Новий рівень відчуттів і вражень

09.04.2021

Чергова хвиля «спайдерменоманії» охопила світ наприкінці 2020-го після релізу Marvel's Spider-Man: Miles Morales – продовження пригодницької екшн-гри Insomniac Games, головним героєм якої є вже не Пітер Паркер, а Майлз Моралес – нова...

Вибір геймера: консоль або ПК?

08.04.2021

На виставці CES2020 Sony пообіцяла випустити PS5 і своєї обіцянки дотрималася. Їхні конкуренти з Microsoft також не забарилися і відповіли виходом нової версії Xbox. Проте ці новини вразили не всіх геймерів, адже більшість з них вибирають...

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