ERC – is a professional international-level distributor. International holding ERC is registered in Austria. The holding offices and ERC distribution companies are located in many countries of the world. ERC is a well-known distributor in Ukraine since 1995.
The focus on the internal and external standards and traditions of the company does not exclude creation and promotion of innovation from the earliest years of work. This strategy ensures confident ERC distribution leadership in Ukraine. As a part of structured international holding, ERC in Ukraine is a significant taxpayer to the state budget of Ukraine within the country. The powerful infrastructure of the company in Ukraine combines modern office spaces, logistics complex, service and training centers on its own single large territory. It is located in Kyiv and has no analogues either in Ukraine or other countries of Eastern Europe.
ERC є членом провідних бізнес-об’єднань України – Американської торговельної палати, Асоціації підприємств інформаційних технологій, Європейської бізнес асоціації та Китайської торгової асоціації.
ERC distribution in Ukraine has four main product lines of cooperation with business partners: consumer computer equipment, computer equipment and software separately or as part of enterprise-wide solutions, household appliances, goods for children and teenagers. ERC offers products, ideas and solutions for both commercial corporations or state enterprises, as well as for individual consumers or households. Holding ERC has growing distribution business in many other countries, including its offices and teams, in particular in Austria, Azerbaijan, Armenia, Georgia, Kazakhstan, Moldova, Switzerland, Uzbekistan.
The classic two-level system of product distribution and value-added services (VAD model) is combined with "no-price-wars" sales tactics. ERC conducts its business through business partners, which comprise both national and regional retail networks, owners of independent stores and projects, wholesale companies, online shops, system integrators and companies focused on special technological niches and segments. ERC has its own time-proved effective methods of development and sales channel support, collaboration with business partners, additional pre- and after-sales services, including consulting, warranty service, training and exchange of experience. ERC work with the partners is based on offering services strengthened by the proposal of recommended set of quality products from suppliers and manufacturers all over the world that are constantly available in Kyiv warehouse. Business partners have their own ERC specialist-curator, individual financial and logistics conditions, as well as special promotional programs, consulting, informational, logistic, marketing, promotional and technical support, training of sales personnel, technical specialists, engineers and other staff.
ERC carries out an important social mission of the official creation of more than a thousand jobs engaging young professionals in order that they could acquire their first professional skills or improve the ones they already have. They may start working for the company right after graduation, and after appropriate training and internship they can continue working at key ERC divisions in Ukraine and other countries.
Every year (with a few exceptions due to special circumstances), ERC holds the largest event in the industry — CEE exhibitions (www.ceeua.com), which are recognized among professionals as a major platform for learning, sharing experiences, shaping demand and leisure.
According to the “Top 50 Employers of Ukraine” rating, developed and published by the reputable magazine Forbes Ukraine jointly with one of the most powerful job search services in the country Work.ua, ERC ranks 29th and is the only distributor in this list. To identify the leaders, such important criteria as loyalty, remuneration, working conditions, social package, development opportunities, a sense of protection and others were considered. Learn more about the rating here.
ERC promotes advanced technologies and takes care of long-term partnerships with the world's leading manufacturers, as well as with the start-ups. The list of vendors that ERC has official distribution contracts with (some of them are exclusive) can be found here.
ERC cares about how we run our business and how we treat and work with our partners. We are pleased that our partners highly appreciate our efficiency and achievements. In 2021, ERC received the award from the American Chamber of Commerce which motivates us to increase the pace and volume of cooperation with our colleagues. Learn more here.
With the Code of Ethics and Business Conduct, the company has set internal standards, including business ethics and compliance with regulatory requirements. These standards apply to all ERC employees and C-level executives. ERC also expects partners to share this commitment to act honestly, in conformity with the law and respect ERC values.
The coronavirus pandemic, along with the consequent repetitive lockdown restrictions, has changed the companies’ work flow throughout the globe. ERC has met the new challenges with dignity. In the interview for Forbes Ukraine magazine, Volodymyr Kostenko, CEO of ERC, has noted that the company's revenues kept growing similar to the pre-pandemic time. In particular, in 2021 the growth rate was about 9% compared to the previous year. Describing the company's place in the Ukrainian market, Volodymyr Kostenko has noted that today ERC rightly considers itself to be a leader among computer equipment suppliers since “over 35% of all laptops offered in Ukraine went on sale through ERC distribution channels.” As for the company's distribution tactics, it involves making large inventories in order to be able to supply products worth about UAH 100 million daily. According to Volodymyr Kostenko, in the future, distributors’ activity will remain in demand only if additional services are available. And this is exactly the way ERC will keep tracking. The full text of the interview can be found here.