ERC (Enhanced Resource Company) – is a professional international-level distributor. It operates in Ukraine since 1995 and has its own time-proved effective methods of development and sales channel support, additional pre- and after-sales services for business partners, including warranty service and training complex. Right from the very start, the focus on the internal and external standards and traditions of the company does not exclude the innovation creation and promotion, which ensures confident ERC distribution leadership in Ukraine. As part of an international holding company, ERC in Ukraine is a significant taxpayer to the state budget of Ukraine within the country. The powerful infrastructure of the company combines modern office spaces, logistics complex, service and training centers on its own single large territory. It is located in Kyiv and has no analogues either in Ukraine or other countries of Eastern Europe.
ERC distribution in Ukraine has four main product lines of cooperation with business partners: consumer computer equipment, computer equipment and software separately or as part of enterprise-wide solutions, household appliances, toys and goods for children. ERC offers products, ideas and solutions for both state and commercial enterprises, as well as for individual consumers or households. The ERC group of companies has growing distribution business in many other countries (in particular, Azerbaijan, Belarus, Armenia, Georgia, Kazakhstan, Moldova, Uzbekistan).
The classic two-level system of product distribution and value-added services (VAD model) is combined with "no-price-wars" sales tactics. ERC conducts its business through business partners, which comprise both national and regional retail networks, owners of independent stores and projects, wholesale companies, online shops, system integrators and companies focused on special technological niches and segments. While working with each of its partners, ERC offers services based on the proposal of recommended set of quality products, the never-failing availability of stock, personal professional, individual financial and logistics conditions, as well as special promotional programs, marketing, promotional, informational and technical support, training of sales personnel and other staff.
ERC carries out a social mission – the official creation of new jobs and involvement of young specialists to improve their professional skills. Sometimes they come to the company after high school graduation, and subsequently, having completed the appropriate training and internship, have the opportunity to continue working in key ERC departments in Ukraine and other countries. Every year, ERC organizes the largest events in the field – CEE exhibitions (www.ceeua.com), which are recognized among specialists as platforms for training, exchange of experience, demand creation and leisure.
ERC promotes advanced technologies and cares about long-term partnership with leading global manufacturers together with newborn startups. The list of vendors with which ERC has signed official distribution contracts (some of them are exclusive) can be viewed here.